How to Get a Job in Inbound Marketing [Step-by-Step Guide]

Want to get involved in the inbound marketing world?

You’re in the right place to learn everything you need to get you ramped up from novice to highly employable in no time.

What is inbound marketing?

HubSpot, the inbound industry pioneer, explains inbound marketing as:

“Inbound marketing is an approach focused on attracting customers through content that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.”

Why is inbound marketing essential today?

Watch the ~6-minute video highlighting the difference between inbound marketing vs. traditional marketing from the first video of the free Inbound Certification, hosted by HubSpot Academy.

How to become an inbound marketer:

Get this: because the rate of technology is moving so darn fast, new jobs are popping up all the time. Years of experience which were once required to get a job is no longer a significant issue or barrier to getting a job. New roles in digital marketing, UX/UI, customer success, and more are popping up all the time. While the new positions are tied to functions which have been around for a while, like marketers moving to digital marketing, there’s still a lot of opportunities for anyone to learn, start doing for free with the tools available online today and get a job. I’ve seen it first-hand with many people over the past few years.

First, learn the foundations of digital marketing. There are many options available, but the item below is the industry standard for marketers everywhere.

Inbound Certification via HubSpot Academy (Free)

Comprised of 12 classes from different industry experts in the field, totaling about five hours of video content.

After you learn from the content, you obtain a digital badge and certificate demonstrating your newfound knowledge. Add it to your LinkedIn profile, tweet it out, add it to your resume, and pat yourself on the back.

If you want to build a stronger foundation, try these courses also:

Now, apply your learning:

You learned about blogging, landing pages, and delight from the experts. Now it’s time to apply your learnings to solidify your newly acquired knowledge, but to put you on the map. Today, having the knowledge and a certificate or badge just isn’t enough. If you want to break into this new field, you have to show you’ve done/tried some of this stuff before.

Put it into practice by doing one or all of the following:

  • Sign up for a free website on WordPress.org, and start blogging! Need ideas to on what to blog about? Start with synthesizing something you learned in the certification course above.
  • Sign up for social media accounts and begin interacting with influencers on social media. Search specific words or hashtags in Twitter to find people, or you can use the free version of FollowerWonk from MOZ to find particular people. Say hi to me once complete, I’m @sbedrick.
  • Join the conversation.

Next, begin to specialize:

There are tons of specialization courses out there. Why? Because digital marketing is an umbrella for all types of content marketing, conversion rate optimization (CRO), retention marketing, customer marketing, and more.

Content Marketing:

Search Engine Optimization:

Social Media Marketing:

Email Marketing

Paid Advertising

Learn how to develop those ads that you see on your Facebook or Twitter feed, or show up on Google’s search engine results pages.

see WHat jobs are now hiring:

Whether you’re looking for entry level, manager, director, or higher – below are some of the top places to find links for inbound marketing jobs in America.

What to look for here is the skills they’re looking for and see what else you need to do/learn to make yourself a desirable candidate: